![]() When the attacker falls to the ground and blood splatters from his neck, the woman turns to the camera and delivers one of the campaign’s great body-positive slogans: “Natural body hair looks good, but being murdered is not. The empowering campaign includes several must-watch commercial spots that are feminist AF. Just as she is about to toss the razor in the trash, a masked intruder storms into her bathroom and she whips around and cuts his throat with the razor. In one case, a woman is shown examining her growing armpit hair in a bathroom mirror with a smile and then looking at her Schick razor with a shake of her head. ![]() The empowering campaign includes several must-see commercials that are feminist AF. (Square filigreed handle) Square gold handle with filigreed design, swivelling head on thin round neck, separate knobs on bottom to load blade and inject them in head. Schick Hydro Silk, a razor brand within Edgewell Personal Care, debuted a multi-pronged campaign on May 1 that will extend until the end of summer. This week Schick ran a series of ads with a simple but powerful message: Although women don’t have to get rid of their body hair to feel worthy and attractive, they should continue to buy Schick razors to use as a weapon in case of illness Attack on their person. So brilliant! This is body positivity at its best! If you love hearing from big-name companies that make body positivity a priority, this great story is sure to put a smile on your face: Schick just released a new ad campaign claiming that women don’t have to shave to be beautiful, but you still need Schick razors for self-defense.
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